Trying to block certain actions, but leaving them wide open to anyone who uses the browser Developer Tools Insisting that customers communicate through social media (eg Facebook Messenger, Twitter etc) Trying to impress audience with their "cleverness" Obvious security holes, especially on purchase pagesīeginner errors in form submission workflows (no client-side validation, getting confused by trailing spaces etc) Obvious coding errors in the page (page is broken, errors in the console etc) Using technical terms and getting them wrong Table 1: CodeProject Survey Data - July 2021 Options If you heed this advice, your developer audience will appreciate you more over your competitors. Don’t do the things mentioned in this survey. A recent survey of developers by CodeProject uncovered some obvious and not-so-obvious sources of landing page frustration (shown in Table 1). The Best Landing Page Winsįlawless execution can be a competitive advantage. They will be indicators of the effectiveness of your campaign, including messaging and design elements. The importance you tie to each of these metrics is up to you and the campaign you are running. Landing page metrics should include entrance and exit information, page views, clicks, and bounce rate. You Improve What You Measureīeyond just revenue, business objectives keep your company moving forward. The best way to do this is to create consistency across messages and visual brand elements in your advertising and the corresponding landing page. Optimize each element of the landing page so that you have a seamless transition from offer to action. Responses to your offers and advertising are the lifeblood of your company. Better Landing Pages Yield Better Results Developer audiences are not tolerant of do-overs. A well-designed landing page should be tested prior to release so it’s done right the first time it’s launched. Though it’s true in most cases that “If you don’t do it right, you can always do it over,” there is a cost to this strategy in terms of resources as well as reputation. Unless you have unlimited resources, every effort has a cost. Even a typo can erode trust in your brand and the promise your brand is making. Once burned by a poorly constructed landing page, brands and reputations can be tarnished, and that leads to skepticism toward future interactions. And people tend to develop impressions based on interactions. To Judge Is Even More Humanĭevelopers are people, too. With every asset, you can build it, and with every faulty interaction, it is incredibly easy to chip away at it - or even destroy it. These interactions are the interface through which your audience commits to an action that will move your relationship forward - or not. While landing pages shouldn’t be do-it-yourself projects, they should be test-it-yourself to make sure everything works as advertised (pun intended).Īny interaction with your brand should be frictionless for your audience. Landing pages are an integral part of your marketing and advertising campaigns. If done in an aligned manner and well, everyone should not only be happy at every delivery milestone, but also at every step along the way.Despite the importance of landing pages, often, simple things are overlooked, including making sure everything on a landing page works correctly. It is important that everyone agrees on what is means to execute flawlessly it is the basis for identifying what is truly important when real decisions have to be made about the direction of a project. These are the items that stakeholders and the team are willing to use as levers throughout a project to make sure that flawless execution is being met: These items have to be considered very carefully because their impact on overall delivery is extremely high the stakeholders and team need to come to an agreement at the start of a project.Ĭonstraints also need to be agreed upon at the start of a project by the stakeholders and team. The must-haves are just that: without them, the request has not been completed flawlessly. Beyond that, flawless execution is really the definition of what the must-haves are along with the prioritization of constraints, for both the stakeholders and the team. Flawless execution is a process by which a team delivers on the requests that are given to them with impeccable quality solving for all the details with no issues to report from a stakeholder point-of-view.
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